Product Authentication

How Authena is Using Product Authentication to Protect Your Brand

In today’s world, brands are facing more challenges than ever before. The constant pressure to constantly improve and innovate can be exhausting. But at the same time, it’s incredibly rewarding. If you look close, there are emerging trends that can be seen from a distance. For example, in every global market, consumers are becoming more demanding and demanding goods. If you combine this demand with the fact that most people have only a few devices on which to access their digital identity, it’s no wonder why online security is such an issue for so many businesses and individuals. Products need to protect their own data as well as that of third parties in order to succeed in today’s digital world. And because authentication has become just as important as the content they store or transmit, this article will focus on how authentication products are using product authentication to protect their brand and customer experience.

What is product authentication?

Product authentication is the process of checking a product’s authenticity and trustworthiness. It is the act of checking if a product actually belongs to a specific person or business. How can you verify the authenticity of products? One option is to use a third-party service like Trusteer to perform a deep analysis on your product and its packaging. However, if you want to be more conservative and avoid third-party services, you can also try inspecting the products yourself. Doing so not only adds an extra level of assurance to your purchase decision, but also ensures that you are getting what you ordered.

How does product authentication work?

Product authentication is a two-step process. During the first step, known as contextual authentication, the authenticity of your product is verified. This process aims to identify all relevant factors such as the product’s model, the manufacturing process, and the physical dimensions of the product are taken into consideration. In the second step, known as structural authentication, the trustworthiness of your business is verified. This process looks into how your brand is embedded within the product’s infrastructure and if your business model is sound.

Authena – an example of a company implementing product authentication

Authentication is one of the areas where the biggest players in the industry are at a disadvantage. Many of them lack the expertise and tools to effectively implement a proper authentication strategy. That’s why businesses are increasingly turning to tech-enabled authentication products like Authena.

Benefits of a product authentication strategy

As businesses increasingly rely on digital identities to protect their assets, their brand, and their privacy, the need for product authentication has become even more important. In order to protect your assets, brands, and people, you need to be able to verify their authenticity and trustworthiness. And authentication is the process of checking if a product actually belongs to a specific person or business.


Product authentication is a process that ensures the legitimacy of products and the trustworthiness of brands. It is a crucial part of online security and user experience management. The process starts with contextual authentication, which aims to verify if the product you are purchasing is actually the product you believe it to be. If the answer is no, then you can proceed to structural authentication, which verifies if the product is genuine and legitimate. These steps help users and brands stay safe and secure online by making sure no data is tampered with or stolen. With product authentication, brands can further protect their data by demanding proof of purchase, such as a receipt, instead of uploading a file such as a photo or e-mail. For more information about product authentication and how Authena can help protect your brand visit